What is IP Targeting?
IP, or Internet Protocol, is an address associated with an internet connection, and that information can be matched up to physical addresses.
Targeting just the specific households that match certain parameters set by you — location, interests, major, timeframe — we can pinpoint your campaigns to the students who are the best matches for your programs.
This is the future of online advertising — it’s advertising that is relevant to the individual.
Think of IP Targeting as direct mail online, with very few wasted dollars or impressions.
We can target your contacts via lists you already have, or using geolocation parameters. We’ll work with you to decide the best strategies and plans dependent on your needs.
El Toro Case Studies:
- University Admissions
- University of North Carolina Athletics
- Vici Media Marketing
- Non-Profit Organization
Contact us today to talk about how IP Targeting can be an effective event or campaign based tool.